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Strategy.
Change can be a means to your goals, not a barrier to them.
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When Opportunity Knocks and Knocks
Reverse Marketing
Market Research Informs A Business Idea
Recommended Reading
A Whole New Mind
by Daniel Pink
The Riddle
by Andrew Razeghi
Blue Ocean Strategy
by W. Chan Kim & Renee’ Mauborgne
The Number
by Lee Eisenberg
E-Seed Business Checkup
by Sally E Smith & Jean Zimmerman