The Image of your Business from All Angles
March 9, 2010 by admin
A company caught my eye when I saw one of its trucks delivering meat to a restaurant. The driver was dressed very neatly with a company polo shirt and the truck was a clean aluminum and beautifully lettered. Their truck promoted shipping anywhere so I wrote down their website to see what they were doing with shipping. Boy, was I disappointed when I saw a completely different image….one that did not motivate me. The Website was riddled with spelling errors, there were alignment issues, the fonts were not reader friendly, and you could not order online but were directed to call a number. Obviously, there was a lack of follow-through with image and brand. Try looking at everything your client sees…including invoices! Are you pleased with the image of your business?
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